Generative engine optimization, for agencies
GEO is the work of getting a client cited inside AI-generated answers rather than ranked in a list of links. These guides cover the parts agencies actually have to solve: what changes versus SEO, how to measure something with no ranking dashboard, how to price it, and how to run it across a roster of stores.
Foundations
Does GEO replace SEO?
The short answer is no, and the long answer decides how you structure the retainer. Where the two disciplines share signals and where they diverge.
How to track AI citations for clients
GEO has no ranking dashboard, so measurement is a fixed prompt set run on a cadence. The reporting framework that makes the work defensible in a client meeting.
E-commerce
Collection and category page content at scale
Category pages are the highest-commercial-intent pages on most stores and the thinnest. How to give them content worth ranking without writing each by hand.
Unique product descriptions at scale
Duplicate manufacturer copy is the default failure mode of a large catalogue. The production pattern for making every product page genuinely distinct.
Optimise Shopify for ChatGPT Shopping
What the assistant surfaces reads from structured data and clean product facts, not from your theme. The concrete checks for a Shopify store.
If you are earlier than this and still choosing tools, the alternatives comparisons cover how AltoRank sits against the rest of the market, and the blog goes deeper on the AI-search surfaces themselves.